Award-winning journalist Maria Hinojosa, acclaimed for her coverage of issues overlooked or under-reported by traditional media, will speak Thursday, Oct. 24, at the University of Idaho. A four-time Emmy winner, Hinojosa will present “Stories from the frontlines: Immigration, urban reality, women and Latinos.” Her talk will begin at 7 p.m. in the International Ballroom of the Student Union Building, Sixth and Deakin streets in Moscow. It is free and open to the public. The School of Journalism and Mass Media is one of the co-sponsors for the program.
Hinojosa was featured in the latest issue of Current, an online magazine for public broadcasting managers and staff. In the article, Hinojosa tells about her independent production company, Futuro Media Group, and tells why public radio and TV must reach out to diverse audiences:
If this is the new American majority, and Latinos and immigrants are not consuming public media, we have a problem on our hands. … It’s not just my problem; it’s going to be my kid’s problem. We have to create this, because this is the future audience.
To get an idea of the types of stories, she reports, check out the 2-minute video here: http://www.futuromediagroup.org/home/
What efforts do media in the inland Northwest or in your hometown make to reach readers, viewers or listeners from ethnic minorities? What are the consequences of not paying attention to changing audience demographics? What questions would you like to ask Ms. Hinojosa next week?