The Education Writers Association is the largest group of journalists who cover public and private schools, as well as higher education. It has more than 2,500 members and provides a variety of free online resources.  In its section on K-12 education, the association says:

In most communities, K-12 education is a major industry. It consumes a large share of tax dollars and is one of the largest employers. A journalist writing about schools will cover everything from budgets to debates over values, from clever student inventions to university research studies, from ways to teach algebra to charter schools.  One of EWA’s goals is to get education reporting out of school board meetings and into classrooms and communities where education takes place.

For ideas of how to go beyond the traditional meeting story and provide more in-depth coverage,  check out this link for background information and national trneds.